Royal Belgian Football Association

In 2019, the Belgian Football Association opted for a complete rebranding of their corporate identity. Via ING I was asked to extend the rebranding to all digital platforms of the RBFA. Redesigning the website for RBFA, Voetbal Vlaanderen and ACFF, was the main focus of the project.

In addition, with limited time and budget, there was also a question to do some small UX and architecture optimizations. The focus was mainly on developing a content platform with news about the Red Devils and other big Belgian football teams, but there was also a need to pay attention to the local teams and recruiting new football talent.

In this process, I was responsible for the design, UX transformations, and contact with our external development party (Cegeka) both for front-end and for building the new content management system in Drupal. - www.rbfa.be

Client: Royal Belgian Football Association

Tools: Sketch

Credits: Royal Belgian Football Association team